The Business of Photography
Turn your photography into income: a portfolio site, social media, copyright, pricing, quoting and running a side business.
Modules
Module 1Portfolio Websites & Online Presence6 lessons · about 38 min
Module 2Social Media for Photographers6 lessons · about 38 min
Module 3Copyright, Licensing & Model Releases6 lessons · about 38 min
Module 4Photography as a Side Business6 lessons · about 38 min
Module 5Pricing, Quoting & Client Workflow6 lessons · about 37 min
Portfolio Websites & Online Presence
Plan, build and test a fast, focused portfolio website that shows your best work and turns visitors into enquiries.
By the end you can
- Plan a simple site structure where every page has one job
- Prepare consistent, fast-loading web exports in sRGB
- Help people and search engines find your work with titles, file names and alt text
- Test your site on real devices and fix what confuses visitors
Lessons
Social Media for Photographers
Use social media deliberately: reach the right audience, present images in the right shapes, and build a sustainable posting and engagement habit.
By the end you can
- Choose an audience and one main platform that suits your goals
- Prepare crops and exports for feed, square and full-screen formats
- Plan content with Work, Process and Person pillars at a sustainable rhythm
- Read metrics against your goals and post responsibly
Lessons
Copyright, Licensing & Model Releases
Understand who owns your photographs in Australia, the UK and EU, and the USA, license them with clear terms, and use model releases and records to protect your work.
By the end you can
- Explain, in general terms, how copyright arises and who usually owns it in Australia, the UK and EU, and the USA
- Write a plain-language licence scoped by media, territory, duration, exclusivity and placement
- Decide when a model release is needed and use one properly
- Document and respond proportionately to unauthorised use
Lessons
Photography as a Side Business
Decide whether a photography side business suits you, then set one up sensibly with a clear offer, realistic time costs and the admin basics.
By the end you can
- Choose one niche and define one clear, deliverable offer
- Measure the true hours in a job and calculate an effective hourly rate
- Understand, in general terms, the hobby-versus-business factors, tax registration, GST/VAT/sales tax, records and insurance in Australia, the UK and Europe, and the USA
- Build a simple booking flow and run a test job
Lessons
Pricing, Quoting & Client Workflow
Price photography work from your real costs and time, write clear quotes with options, and run a smooth client workflow from enquiry to follow-up.
By the end you can
- Calculate your cost of doing business and a minimum day rate
- Choose a pricing model that suits your genre and clients
- Write a one-page quote with scope, usage, options and terms
- Run a templated client workflow from enquiry to follow-up